blast! PR has been involved in the Internet space for more than 10 years. We know that in this fast-paced environment change is good - staying still is a death wish! Therefore, we continuously monitor the emerging trends, technologies and online services to stay ahead of the game and proactively find new ways to convey our clients' messages online.

Blogs are baffling the industry because, for the first time, everyone and anyone with an opinion can become a "published journalist" online. Social networking sites, such as MySpace, are all the rage these days as people all over the world rush to reveal their unique personalities online and connect with their friends. Podcasts have the capability to become marketers' direct link to their customers, but marketers have yet to come up to speed and get savvy with their valued audience's new online playground.

Since the emergence of Web 2.0, blast! PR has been seeking ways to not only monitor opinions but to leverage these new media channels and reach consumers on a more personal level - on their own terms. As the dot.com model of the Internet quickly and seamlessly morphs into Web 2.0, will your company be prepared? Our mission is to educate our clients, show them how to take advantage of the shift and gain a competitive edge in a new, consumer-generated world.

• Blogger identification and relations
• Search engine optimization for press releases
• Reputation monitoring
• UGM (user generated media) programs
• Viral messaging programs
• Integration and measurement with Web analytics
• Wire service optimization
• Podcast promotion and support