As PR coordinator, Lacy focuses strongly on identifying and securing targeted speaking opportunities and awards to establish clients as thought leaders within their niche of the digital marketplace. She fosters her relationships with the programmers within the digital advertising realm as well as across a multitude of verticals to ensure the highest ROI from clients' speaking efforts. Her understanding of the digital marketing field is a direct reflection of her dedication to clients.

Lacy stepped into her current role on the blast!er team following a internship and Assistant Program Manager position. She graduated from the University of North Carolina at Chapel Hill with a B.A. in Journalism and Mass Communication with a focus on Advertising and a second major in Political Science. During the fall of 2009, Lacy interned at French/West/Vaughan in Raleigh, NC where she worked tightly with senior-level executives to productize the agency's digital media offering, research best practices within the social sphere, translate social media analytics to useable insight and monitor calculated social media efforts.