John Gaffney is content director for blast! PR, helping clients craft their messages for publication, speaking and market positioning. He has served in senior editorial positions at Digiday, 1to1 Media and Mediapost. After spending his early career in entertainment publishing industry and holding senior executive positions in the sports marketing and entertainment industry, Gaffney joined the Internet and customer strategy business in the late 90s when he became sports marketing director of Yahoo! That was followed by a stint as managing editor of Revolution magazine where he won the Folio Gold Award for editorial excellence.