Carla's expertise is derived from working as a PR director with some of the Internet's most influential thought-leaders and companies. She works with senior executives across a wide range of industries whose organizations target both consumers and business decision makers. Carla plans and develops strategic communications programs to influence and impact diverse audiences. Carla's strengths lie in her ability to creatively identify and expand communication opportunities to effectively position and promote her clients.

Her strong media relationships and keen insight into the working and demands of the media have led to highly successful value-added media coverage and high-profile speaking engagements, which have raised corporate and public profiles for her clients. Carla's strong work ethic and energy help power the blast! PR team as she ensures deadlines are met and quality materials are delivered. She leads many of blast! PR's street team efforts using her effervescent personality and attention to detail to deliver the most "bang for the buck" for client events and viral marketing initiatives.

To stay ahead of the curve, Carla regularly attends networking events and lectures that pertain to the interests of her clients, such as the Interactive Marketing Association. She holds a B.A. in Communications, with an emphasis in Public Relations, as well as a minor is Spanish from North Carolina State University.